Born in the Caribbean, raised in the Netherlands Henca Maduro combines her two cultural backgrounds to look at the world a little differently. Her open personality and her passion to really get to know people led her on a road of various adventures. Henca had been a radio personality for almost 10 years and had opportunities to interview some of the most relevant artists in Urban music like Lil’ Wayne, Mariah Carey, Chris Brown, Pharrell and many others, who all gave her an insight into their lives.  She has also has been hosting and producing live events for almost 20 years. Working in radio and live events are how Henca developed her ear for talent, which helps her to this day.  Henca’s abilities to understand the needs of Urban youth in the Netherlands has helped her to create relevant concepts in the music industry to discover, develop and launch many careers of urban artists across the globe.

One of the most known concepts is the biggest international Urban music conference in the world called New Skool Rules. This 3-day international music conference/festival, held in the Netherlands takes place bi-annually. More than 1200 conference delegates share and gain knowledge, network and do business. During the 6th edition in 2018, New Skool Rules saw more than 150 performances. Big names in the Urban music Industry graced the stages at New Skool Rules like Fredro Starr (OnyX), MC Shan, LMFAO, Nico and Vinz (formerly Envy from the hit Am I wrong), R, City (Hitsong Locked away). As the creator of this and many other concepts, Henca and her business partner have been heading their foundation Epitome Entertainment for the last 18 years. The main focus of this foundation is to create platforms for Urban artists, producers, songwriters, instrumentalists, managers and other people behind the scenes, so they can develop their craft.

Over the years Henca and her business partners have picked several creatives to manage. Right now Henca manages 2 creatives, 1 producer, and 1 songwriters. Besides creating new concepts and developing existing concepts, Henca’s daily to-do list also contains setting up writing sessions, coaching the creatives on improving their product, shopping the music created by her creatives all over the world to A&R’s, synching the music for television and film and so on. Henca believes in YOUR NETWORK is YOUR NETWORTH and she learns something new every day. You can follow Henca on Twitter, Snapchat, and Instagram (henca14).


Alana YorkeMusician

Alana Yorke

Alanna StuartMusician

Alanna Stuart

Alistair TurnhamMAKE Associates

Alistair Turnham
MAKE Associates

Allison HarndenCity of Pittsburgh

Allison Harnden
City of Pittsburgh

Ana Rose CarricoRed Gate Arts Society

Ana Rose Carrico
Red Gate Arts Society

Andrea Dawson ThomasHalifax Jazz Festival

Andrea Dawson Thomas
Halifax Jazz Festival

Andreas “Pese” PuscherSelective Artists

Andreas “Pese” Puscher
Selective Artists

Andrew JacksonHalifax Jazz Festival

Andrew Jackson
Halifax Jazz Festival

Andrew KarisACTRA RACS

Andrew Karis

Andy JonesFocus Wales

Andy Jones
Focus Wales

Ashtyn BevanGood Night Out

Ashtyn Bevan
Good Night Out

Barbara UrsuliakResponsible Hospitality Industry Association

Barbara Ursuliak
Responsible Hospitality Industry Association

C.J. HillThe Pavilion

C.J. Hill
The Pavilion

Cabrea CaseyDowntown Music

Cabrea Casey
Downtown Music

Carolyn Phillips CussonCUE Consulting

Carolyn Phillips Cusson
CUE Consulting

Cassie FoxLOUD Women

Cassie Fox
LOUD Women

Charlie Wall-AndrewsSOCAN Foundation

Charlie Wall-Andrews
SOCAN Foundation

Chris GreencornStan Rogers Folk Festival

Chris Greencorn
Stan Rogers Folk Festival

Daniel KuypersEnergy BBDO

Daniel Kuypers
Energy BBDO

Danny KeirSound Diplomacy

Danny Keir
Sound Diplomacy

David Man MaryškoHip Hop Kemp

David Man Maryško
Hip Hop Kemp

David O’LearyEvergreen Theatre

David O’Leary
Evergreen Theatre

Ebony HaleyRevolt Media

Ebony Haley
Revolt Media



Emma Rose IselyAll Media Music Group

Emma Rose Isely
All Media Music Group

Gabrielle PapillonMusician

Gabrielle Papillon

Henca MaduroEpitome EntertainmentNew Skool Rules

Henca Maduro
Epitome Entertainment
New Skool Rules

Hendrik MeierNight Mayor For Mannheim

Hendrik Meier
Night Mayor For Mannheim

James BoyleHalifax Pop Explosion

James Boyle
Halifax Pop Explosion

James DuffyPocklington Arts Centre

James Duffy
Pocklington Arts Centre

Jason ReddickASCAP

Jason Reddick

Jay Pilzer/Rachel YellinMaritimes Music

Jay Pilzer/Rachel Yellin
Maritimes Music

John MullaneMusician

John Mullane

Jim PetersThe Responsible Hospitality Institute

Jim Peters
The Responsible Hospitality Institute

Jessica RuotiZealot Inc.

Jessica Ruoti
Zealot Inc.

Julia BuchheimRough Trade Publishing/Bank Robber Music

Julia Buchheim
Rough Trade Publishing/Bank Robber Music

Katrina LopesKL Management

Katrina Lopes
KL Management

Kelly BennatonDHP Family

Kelly Bennaton
DHP Family

Kevin GuptellHansport Music Fest Society

Kevin Guptell
Hansport Music Fest Society

Kevin HalpinShameless/Limitless

Kevin Halpin

Lisa GleaveChester Playhouse

Lisa Gleave
Chester Playhouse

Lori HolmanMarigold Cultural Centre

Lori Holman
Marigold Cultural Centre

Luke JonesSound Diplomacy

Luke Jones
Sound Diplomacy

Marie-Christine ScheffoldLandstreicher Booking

Marie-Christine Scheffold
Landstreicher Booking

Mark AllenMusic Supervisor

Mark Allen
Music Supervisor

Matt GormanOcean Town Music

Matt Gorman
Ocean Town Music

Melissa CameronSOCAN

Melissa Cameron

Michael McGuireMount Saint Vincent University

Michael McGuire
Mount Saint Vincent University

Mike KaizStrategic Touring

Mike Kaiz
Strategic Touring

Mike GoreyNorth Highlands Community Culture Centre

Mike Gorey
North Highlands Community Culture Centre

Mitch MartinBMI

Mitch Martin

Nick KeenanVML

Nick Keenan

Nicole PrutchLussier

Nicole Prutch

Paula IrvingGlasgow Square Theatre

Paula Irving
Glasgow Square Theatre

Paulette Long OBEUK Music Diversity Task Force

Paulette Long OBE
UK Music Diversity Task Force

Phat PhillieFresh Island Festival/Blackout Entertainment

Phat Phillie
Fresh Island Festival/Blackout Entertainment

Peter MowatDeep Roots Music Cooperative

Peter Mowat
Deep Roots Music Cooperative

Raimond PõldmaaTallinn Music Week

Raimond Põldmaa
Tallinn Music Week

Robert CatherallUniversity of Toronto

Robert Catherall
University of Toronto

Rosalie DowlingBella Rose Arts Centre

Rosalie Dowling
Bella Rose Arts Centre

Royce BableA3C FestivalRoycebee Creative

Royce Bable
A3C Festival
Roycebee Creative

Sarah Tembeckjianmcgarrybowen

Sarah Tembeckjian

Shea MalcolmsonNorthern Touch Music Festival

Shea Malcolmson
Northern Touch Music Festival

Sheri JonesJones & Co.

Sheri Jones
Jones & Co.

Shira GansNYC Mayor’s Office of Media and Entertainment

Shira Gans
NYC Mayor’s Office of Media and Entertainment



Spencer SutherlandToronto Music Advisory Council

Spencer Sutherland
Toronto Music Advisory Council

Stacey ForresterGood Night Out

Stacey ForresterGood Night Out

Stefan WestnerFLOURISH Festival

Stefan Westner

Stefanie JonesDrug Policy Alliance

Stefanie Jones
Drug Policy Alliance

Thomas QuinlanHand’Solo Records

Thomas Quinlan
Hand’Solo Records

Tim HardySound of Pop

Tim Hardy
Sound of Pop

Tim NeumannBTA

Tim Neumann

Vanessa CitoReach Social

Vanessa Cito
Reach Social

Yusuf MuhammadA3C Festival

Yusuf Muhammad
A3C Festival