Yusuf Muhammad is currently the Program Manager/Director for A3C (All 3 Coasts) Festival and Conference. Founded in 2005 and held in Atlanta, A3C has grown from a local showcase to become one of the most important hip-hop events of the year and is commonly referred to as “Hip-Hop’s Family Reunion”.
Yusuf is also an independent promoter/marketing/talent buyer for Live Nation, AEG Live, Red Bull, Heineken & more. Based in Philadelphia & Las Vegas with seven years of experience curating and creating events in multiple markets nationally. Yusuf has also worked in programming and stage management for other festivals such as Art of Cool, Afropunk, Roots Picnic, One Music Fest and more.